chiukeat
潮傑, A.B.C.

Rebranding the USA

Image of the Studio is a cross-section of more than seventy-five graphic design firms in New York City. The exhibition aims to offer a shared portrait of what it means to be a New York design studio in 2013.

The assignment was to create “something from nothing to represent your studio’s philosophy and aesthetic; a visual portrait of your studio. It could be typographic, photographic, collage, illustration, whatever you’d like, but it should be something specifically created for the exhibition.”

Image of the Studio profile
It's Nice That
Download the typeface


Design Partners: Jennifer Kinon, Bobby C. Martin Jr.
Design: Matthew Kay, Jonathan Lee, Kathleen Fitzgerald
Lettering: Matthew Kay
Design Intern: Desmond Wong
Neon: 419 Neon/Roger Borg
Photography: Jeffrey Schifman

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 Self-initiated brief, strategy workshop, research, and design exploration

Self-initiated brief, strategy workshop, research, and design exploration

 Research into the American flag's history and evolution

Research into the American flag's history and evolution

USA_FREE_Reference.jpg
 FREE typeface. Download the font here:  originalchampionsofamerica.com

FREE typeface. Download the font here: originalchampionsofamerica.com

USA_POSTERS_Heart_WillingC.jpg
 Using the logo as a container to champion all participating studios as small businesses.

Using the logo as a container to champion all participating studios as small businesses.

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