潮傑, A.B.C.
潮傑, A.B.C.
Capsule is the smarter, simpler, kinder pharmacy. During my tenure as design director, I was deeply involved in the nationwide expansion of the company's footprint, establishing our presences from coast to coast during the height of the COVID-19 pandemic. This included working with Marketing, Expansion, and Business Operations teams on the design of each of the 25 locations, as well as launching the company's first national OOH campaign in 2021 and 2022. The campaign was launched in 12 cities and included 250+ assets, ranging from wallscapes, billboards, murals, and bus wraps in only 6 weeks from concept to delivery.
COMING SOON: Images of the redesigned medicine bottle and label to be more on-brand and make filling prescriptions even smoother and and more seamless across the country, starting with the new facility in Harlem, NYC.
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Design Direction: Martin Pedrick, Jonathan Lee
Design, Production: Jonathan Lee, Peter Fowler
Marketing Strategy: Elyse Burack, Isabella Kusner
Construction + Expansion: Nicholas DeRosa
Cityscape Illustrations: Franklyn
Exterior design for Dallas location
Exterior design for Los Angeles location
Interior for San Francisco location
Interior/exterior for Nashville location
Interior for Atlanta location
Exterior for Las Vegas location
Illustrations commissioned with every new location; included as stickers for new customers' first delivery order and local pharmacy staff.
Los Angeles building takeover
Houston
Brooklyn, NYC
New York City
Philadelphia
Denver
Chicago
Washington, DC
Washington, DC
Nashville
Austin