潮傑, A.B.C.
 Exterior design for Dallas location

A Pharmacy That Works for Everyone

Capsule is the smarter, simpler, kinder pharmacy. During my tenure as design director, I was deeply involved in the nationwide expansion of the company's footprint, establishing our presences from coast to coast during the height of the COVID-19 pandemic. This included working with Marketing, Expansion, and Business Operations teams on the design of each of the 25 locations, as well as launching the company's first national OOH campaign in 2021 and 2022. The campaign was launched in 12 cities and included 250+ assets, ranging from wallscapes, billboards, murals, and bus wraps in only 6 weeks from concept to delivery.

COMING SOON: Images of the redesigned medicine bottle and label to be more on-brand and make filling prescriptions even smoother and and more seamless across the country, starting with the new facility in Harlem, NYC.


Design Direction: Martin Pedrick, Jonathan Lee
Design, Production: Jonathan Lee, Peter Fowler
Marketing Strategy: Elyse Burack, Isabella Kusner
Construction + Expansion: Nicholas DeRosa
Cityscape Illustrations: Franklyn

 Exterior design for Dallas location

Exterior design for Dallas location

Image+from+iOS+%2818%29.jpg
 Exterior design for Los Angeles location

Exterior design for Los Angeles location

Capsule_Pharmacy_LAX-02.jpg
 Interior for San Francisco location

Interior for San Francisco location

 Interior/exterior for Nashville location

Interior/exterior for Nashville location

 Interior for Atlanta location

Interior for Atlanta location

 Exterior for Las Vegas location

Exterior for Las Vegas location

 Illustrations commissioned with every new location; included as stickers for new customers' first delivery order and local pharmacy staff.

Illustrations commissioned with every new location; included as stickers for new customers' first delivery order and local pharmacy staff.

Out of Home Campaign

Out of Home Campaign

Los Angeles building takeover

 Houston

Houston

 Brooklyn, NYC

Brooklyn, NYC

 New York City

New York City

 Philadelphia

Philadelphia

 Denver

Denver

 Chicago

Chicago

 Washington, DC

Washington, DC

 Washington, DC

Washington, DC

 Nashville

Nashville

 Austin

Austin

LA.BB125_CAPSULE_CLOSE UP_09072021.jpg