潮傑, A.B.C.
潮傑, A.B.C.
The Prospect Park Alliance is a nonprofit organization founded in 1987 to restore and maintain the park. They preserve the natural environment, restore the historic design and provide public programs and amenities.
Collaborating with Type/Code, we worked with the Prospect Park Alliance to improve the park’s digital experience, as well as build community and clarify the brand. We also refreshed the logo, building a comprehensive identity system and robust CMS for ongoing communications. The overarching strategy was simple: make a great park greater.
prospectpark.org
Review by Armin Vit on Brand New
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Design Partners: Jennifer Kinon, Bobby C. Martin Jr.
Designers: Kathleen Fitzgerald, Matt Kay, Jonathan Lee
Design intern: Aida El Baradei
UX strategy, Website build: Type/Code
Client: Prospect Park Alliance
Homepage
The sticky nav truncates into a tab drawer on mobile so that it can be pulled out when needed.
Some of the modular patterns developed for the CMS
Excerpts from the brand guidelines book
Map, tote, umbrella and water bottle made for membership perks.