Announcing Waze available for all cars with Google built-In at I/O 2023.
Proposed anatomy of the Wazer and how it retains our illustration style in a 3D space: 1) a spherical shape; 2) foreshortening the face to show depth as its body turns; 3) the tail is a 3D cone connected to the body at the base; and 4) wheels connected by an invisible axel to maintain some qualities of car physics.
Showcasing the Wazer's optimistic personality as users open the app, and how it makes use of z-depth.
Creating a hyperlocal experience for drivers with the launch of Malaysia Day.
Announcement for our launch of Customize Your Drive (now Pick a Sidekick), a marketplace to add character to your drive, ranging from celebrities, pop culture characters, and our own branded creations. Waze Blog
Proposed visual strategy for extending the campaign creative across social and PR to in-product.
Proposed creative direction to define the different categories and create scannable distinction across the new feature.
Example user flow of selecting a new experience and starting your drive.
Design direction for evolving Waze’s email design system, ensuring alignment with Google’s ADA accessibility standards, finding more opportunities to imbue the Waze brand, keeping within the limitations of our internal tools, and building a modular system that teams can quickly put together multiple comms with.
Expanding the Waze Map Editor badging level system, giving each map editor level a rightfully earned title, developing a story around the family and inspiring editor to reach the next level.
Images courtesy of Waze and Tour de France
Images courtesy of Waze and Tour de France