潮傑, A.B.C.
潮傑, A.B.C.
NeoCare Solutions is a group dedicated to improving the NICU experience for parents. Their mission is to be there with the right tools, resources and community the parents need to make educated decisions.
We designed a website to help parents understand the benefits of NeoCare Solutions through informative videos and descriptions.
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Design Partners: Jennifer Kinon, Bobby C. Martin Jr.
Design: Matt Kay
Website and Icons: Jonathan Lee
Film Direction: Benjamin Nicholas
Film Production: North of New York
Through our naming strategy, we found an opportunity to anthropomorphize the logo as a baby resting on its side. A resting animation of the logo can be seen below.
We developed the experience mobile-first, with a focus on tablets. While parents are at the NICU, they can review their services and walk through how NeoCare can help them during their time of need.
Printed pamphlets were made available at the hospital counters