潮傑, A.B.C.
潮傑, A.B.C.
In order to capture the diverse community of buyers and sellers that make Etsy, we frequently partner with illustrators to bring concepts both direct and abstract to life. From moments like Black History Month, International Women’s Day, Pride Month, Back to School, Halloween, and the Holiday season, to representing categories like Home+Living, marketing strategies, tax returns, and self-care, these campaigns are as eclectic as the touchpoints they’re used across, giving a voice to the millions of buyers and sellers on the platform.
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Art Direction: Jonathan Lee
Design: Nathaniel Tonelli, Tom Nghia Nguyen
Project Management: Ankur Ghosh, Francesca Zaccone
Illustration: Eugenia Mello, Tsjisse Talsma, Josie Portillo
Home and Living, promoting stylized featured items from sellers. Credit: Eugenia Mello
Repricing your items
Category articles for sellers, clockwise: Self Care, Marketing Strategies, Building Community, Marketing Insights.
Shipping labels
Bookkeeping and Tax Returns
Category articles for sellers, clockwise: Tips, Frequently Asked Questions, Mother’s Day, Seller Strategies.
International Women’s Day. Credit: Tsjisse Talsma
Organizing paperwork for tax season with integrated Quickbooks
Black History Month
Category heroes and spot illustrations used for stickers, emails, and in-product. Clockwise: Valentine’s Day, Wedding Season, Spring; Valentine’s Day gifts based on popular sellers’ items, Spring animals, wedding-themed items.
Tips on getting found through search
Clockwise: Seller items, spending time at home with a significant other, popular wedding-themed purchases (cufflinks, bouquets, embroidered jackets), popular Valentine’s-themed purchases (lockets, cards, candy, jewelry), picnicking, wedding scene.
Making Holiday Season Easy. Credit: Josie Portillo
Spot Illustrations, left to right: Holiday-themed items, Interiors, Animals (for social, stickers, email), Caroling, Cyber Week, Gifts, Customer Service, Deals of the Week (ornaments), Sunday Style, Family, Holiday-themed foods, Using the Etsy app.
Holiday-themed banner: winter activities
Holiday-themed banner: celebrations
Spot Illustrations, left to right: Celebration, Clothing, Gifting Policies, Ready to Ship, Nature-themed, Personalized items, Decorations, Thank You Coupons, Repeat Customer Coupons, Fireworks and Effects, Saved Replies for Sellers, Confetti and Balloons.