In conjunction with our seasonal lookbooks, we created an activation space to manifest the theme of reflection. Mirrors, mylar, and reflective materials were all used to style and showcase sellers’ pieces, with press and Etsy trend experts present to speak towards the curated space.
This activation was created in New York alongside one that followed in London.
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Creative Lead: Jonathan Lee
Design: Diana Corredin
Copywriter: Aaron Rodriguez
Project Management, Styling: Jennifer Hsieh