chiukeat
潮傑, A.B.C.
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Lunch Hour NYC

"Really? Can an exhibition about the history of lunchtime in the city have that much to say? Yes: Going to this show is a bit like heading out to a street cart or a food truck and finding that there is much more to choose from than you thought possible…. It is all playfully and elegantly designed. The Web resources are rich as well, including detailed links to images and invitations to help transcribe menus from the library’s collection." — Edward Rothstein, June 22, 2012

Under the art direction of Pure+Applied, I was involved with exhibition graphics, print collateral, materials sourcing and production. 


Client: New York Public Library
Design: Pure+Applied
Production: Bedwick & Jones, Spaeth Design Studio, T.E. Black Studio.

 Entrance view

Entrance view

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 Automat Wall with running movie clip

Automat Wall with running movie clip

 Origins of the word "lunch"

Origins of the word "lunch"

 Famous savory pies and immigrant stories

Famous savory pies and immigrant stories

 Luncheonette slang and jargon

Luncheonette slang and jargon

 Lunch at Home wall, with recipes about dieting, salads, and peanut butter.

Lunch at Home wall, with recipes about dieting, salads, and peanut butter.

 Infographics depicting the issues with school children and nutrition.

Infographics depicting the issues with school children and nutrition.

 A history of women's power lunches, centered around famous restaurants.

A history of women's power lunches, centered around famous restaurants.

 New Yorker covers throughout the years depicting lunch.

New Yorker covers throughout the years depicting lunch.